[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ilonaf.cz\/vite-co-je-webovy-copywriting\/#Article","mainEntityOfPage":"https:\/\/www.ilonaf.cz\/vite-co-je-webovy-copywriting\/","headline":"V\u00edte co je webov\u00fd copywriting?","name":"V\u00edte co je webov\u00fd copywriting?","description":"Internet je pln\u00fd r\u016fzn\u00fdch internetov\u00fdch str\u00e1nek, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed u\u017eivatel\u016fm spoustu informac\u00ed, zaj\u00edmavost\u00ed, produkt\u016f i slu\u017eeb. M\u016f\u017eou nejen \u010d\u00edst z pohodl\u00ed domova, dozv\u00eddat se v\u0161e pot\u0159ebn\u00e9, ale tak\u00e9 nakupovat \u010di objedn\u00e1vat. K tomu, abyste se i vy s va\u0161imi internetov\u00fdmi str\u00e1nkami dostali do pov\u011bdom\u00ed u\u017eivatel\u016f internetu, zv\u00fd\u0161ili n\u00e1v\u0161t\u011bvnost a byly va\u0161e str\u00e1nky k nalezen\u00ed ve vyhled\u00e1va\u010d\u00edch, jsou pot\u0159ebn\u00e9 seo optimalizace a […]","datePublished":"2018-04-17","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.ilonaf.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.ilonaf.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ilonaf.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ilonaf.cz\/wp-content\/uploads\/img_a318334_w2491_t1529223102.jpg","url":"https:\/\/www.ilonaf.cz\/wp-content\/uploads\/img_a318334_w2491_t1529223102.jpg","height":0,"width":0},"url":"https:\/\/www.ilonaf.cz\/vite-co-je-webovy-copywriting\/","about":["Podnik\u00e1n\u00ed"],"wordCount":404,"articleBody":"       Internet je pln\u00fd r\u016fzn\u00fdch internetov\u00fdch str\u00e1nek, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed u\u017eivatel\u016fm spoustu informac\u00ed, zaj\u00edmavost\u00ed, produkt\u016f i slu\u017eeb. M\u016f\u017eou nejen \u010d\u00edst z pohodl\u00ed domova, dozv\u00eddat se v\u0161e pot\u0159ebn\u00e9, ale tak\u00e9 nakupovat \u010di objedn\u00e1vat. K tomu, abyste se i vy s va\u0161imi internetov\u00fdmi str\u00e1nkami dostali do pov\u011bdom\u00ed u\u017eivatel\u016f internetu, zv\u00fd\u0161ili n\u00e1v\u0161t\u011bvnost a byly va\u0161e str\u00e1nky k nalezen\u00ed ve vyhled\u00e1va\u010d\u00edch, jsou pot\u0159ebn\u00e9 seo optimalizace a s nimi spojen\u00fd webov\u00fd copywriting. Jde o psan\u00ed text\u016f s c\u00edlem upoutat pozornost.O co se jedn\u00e1? P\u0159edev\u0161\u00edm jde o to, aby se u\u017eivatel\u00e9 na va\u0161e str\u00e1nky opakovan\u011b a hlavn\u011b s nad\u0161en\u00edm vraceli a proto je d\u016fle\u017eit\u00e9 je pozitivn\u011b upoutat. Zajist\u00e9 v\u00e1s sp\u00ed\u0161 zaujme str\u00e1nka, kter\u00e1 je poutav\u00e1, p\u0159ehledn\u00e1 a obsah natolik dob\u0159e napsan\u00fd, \u017ee v\u00e1s bav\u00ed texty i \u010d\u00edst.  Psan\u00ed text\u016f a PR \u010dl\u00e1nk\u016f m\u00e1 za \u00fakol nejen upoutat, ale tak\u00e9 prodat produkty a slu\u017eby, o kter\u00fdch se v nich p\u00ed\u0161e. Nem\u00e1te sice v rukou dan\u00e9 produkty a slu\u017eby, ale zhmot\u0148ujete je pomoc\u00ed kouzeln\u00fdch slov.\u00dakolem t\u011bchto slov je upoutat, upozornit, pot\u011b\u0161it, oslovit, p\u0159im\u011bt k n\u00e1kupu. Obsahem tohoto procesu je viditeln\u00e9 menu, popisky, p\u0159edstaven\u00ed spole\u010dnosti \u010di jednotlivce, kontakt atd. Copywriter mus\u00ed sv\u00fdmi texty vlastn\u011b prod\u00e1vat a to tak, aby ne\u0161lo o n\u00e1tlak, ale sp\u00ed\u0161 hrav\u00e9 pov\u00edd\u00e1n\u00ed, kter\u00e9 vzbud\u00ed d\u016fv\u011bru.A jak\u00e9 by m\u011bly b\u00fdt samotn\u00e9 texty a PR \u010dl\u00e1nky? \u00a7 Jasn\u00e9 a srozumiteln\u00e9 \u00a7 Stru\u010dn\u00e9 \u00a7 Psan\u00e9 v \u0159e\u010di c\u00edlov\u00e9 skupiny \u00a7 Vyhovuj\u00edc\u00ed pot\u0159eb\u00e1m z\u00e1kazn\u00edka \u00a7 Origin\u00e1ln\u00ed \u00a7 Aktu\u00e1ln\u00ed \u00a7 P\u0159ehledn\u00e9 \u00a7 Zv\u00fdrazn\u011bn\u00e9Na co si d\u00e1vat p\u0159i tomto procesu pozor?  \u00a7 Nepsat dlouh\u00e9 texty a souv\u011bt\u00ed \u00a7 Neopakovat stejn\u00e1 slova \u00a7 Pozor na gramatiku, pravopis, interpunkci a p\u0159eklepy \u00a7 Nekop\u00edrovat ji\u017e existuj\u00edc\u00ed texty Prost\u0159edkem k \u00fasp\u011bchu jsou hlavn\u011b kl\u00ed\u010dov\u00e1 slova, kter\u00fdch volba je velice d\u016fle\u017eit\u00e1 a n\u011bkdy m\u00e1lo znamen\u00e1 v\u00edc. K akor\u00e1tn\u00edmu po\u010dtu kl\u00ed\u010dov\u00fdch slov slou\u017e\u00ed tak\u00e9 r\u016fzn\u00e9 n\u00e1stroje, d\u00edky kter\u00fdm si m\u016f\u017eete ov\u011b\u0159it, jestli jich je dost nebo naopak zbyte\u010dn\u011b hodn\u011b.                                                                                                                                                                                                                                                                                                                                                                                          4.7\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"V\u00edte co je webov\u00fd copywriting?","item":"https:\/\/www.ilonaf.cz\/vite-co-je-webovy-copywriting\/#breadcrumbitem"}]}]